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PAKISTAN DIGITAL AWARDS CATEGORIES

App and Web Enabled Market Award

Any app or web-based application that uses a website as the interface or business model that can be changed according to shifting market demands.

Augmented and Virtual Reality Award
Work that merges the real-world environment with digital imagery and interfaces, using filters, QR codes, lenses, and/or other technologies.
Best (IOT) Internet of Thing Award
Any network of device such as vehicles, and home appliances that contain electronics, software, sensors, actuators, and connectivity which allows these things to connect, interact and exchange data.
Best Accelerator/Incubator Programme
A fixed-term, cohort-based, mentorship-driven program that helps and empowers entrepreneurs in the digital space to foster the growth of their innovative companies by providing tools, resources, connections, knowledge and expertise.
Best Aerial and Underwater Robots Award
This award is to promote research and development for the commercialization of ariel and underwater robots. Those robots that have provided outstanding services in the past year are eligible for the award.
Best Animation of the Year
Animated video content that integrates products or services on behalf of a brand in order to convey a marketing message in an entertaining way.
Best Banking Tech of the Year
This award aims to recognise excellence, innovation and the use of IT in banking and financial services. A bank or financial institution that is striving for innovation and professional contribution to the industry’s betterment with intelligent use of technology is eligible to be awarded under this category.
Best Bio Technology Award
The greatest development over the last year based on growth, innovation and impact by developing Digital solutions, methods and/ or products that target life sciences and agricultural development.
Best Blockchain Technology
This award will honor the excellence within blockchain technologies, which has outstanding strategy, application, and effectiveness technology.
Best Blogger of the year: (Any Category)
Any individual with a good amount of followers along with their engagement on social media platform. The blog can be vlog also. Any industry can be part of it food, travel, lifestyle etc.
Best Consumer Mobile Service
Any remarkable service which provides facilities pertaining to utility and/or entertainment needs of the users including graphics, information, assistance, open-source data, music, video, social media, m-commerce, messaging, mailing, data-storing, GPS/location tracking and etc through cross-platform forums, mobile-based browsers, applications and/or portals.
Best Content Creator
This award will honor a creative content creator or a company companies that go above and beyond to create great content and has made an important and positive impact on the community through any content.
Best Content Marketing Award
Content Marketing targets audiences with information, advice and entertainment in order to acquire customers and to strengthen a brand. For this strategy, news, videos, e-books, case studies, photo journals and many more digital tools may be applied. The winner in this category has conducted a strategically structured concept that focused on communicating with customers and prospects.
Best Content of the Year
Judges will evaluate a standout content or content series that has delivered truly exceptional results when considering the budget/time invested across the entire campaign.
Best CRM Platform
This award will be honor the best CRM software for managing customer data , relationship and interactions.
Best CSR Campaign
CSR campaign is a company’s commitment to encouraging community growth and development, and to activities and programs that benefit the environment, consumers, employees, and the public.
Best Data Management Platform
The platform that has been most successful in helping business manage user data.
Best Digital Agency of the year
The objective of this category is to give award to an Agency which scores more than the rest of its competition based on the average score (in percentage), quality of entries and number of entries (Quantum of work done) across all categories mentioned above. (This category will not be in registration form).
Best Digital API
Any technology, product or service that offers application programming interface solutions that enhances the business opportunities of brands to the most level, will be eligible to be awarded under this category.
Best Digital Campaign
In this category the stand-out case of a successfully-run campaign that represents extraordinary planning, execution and a thorough evaluation that managed to exceed the campaign’s objectives and applied authentic and transparent communication. Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation / creativity, tangible results and outcomes and proof of effectiveness.
Best Digital Campaign of the Year (Small budget)
This category is for the smaller digital campaigns that have a vast and strong online presence with small budgets. A budget which comes under 1 to 1.5 Million.
Best Digital Channel (Blog, Podcast, Video Channel, Magazine)
This category aims to highlight the best digital channels on the market. This regularly updated channel can be a blog, a podcast, a video channel or a online magazine. The winner will have high quality content as well as good awareness of and reach with their audience.
Best Digital Customer Service Team
This award recognises the group of individuals who have provided interactive and friendly customer service through face-to-face and different touch points to create excellent customer experience. In addition, service encounter, service culture, team spirit, product knowledge, and customer service best practices will be taken into consideration.
Best Digital Innovation
This award will honor an innovation which is Innovated/creative, clear strategic thinking, effectiveness and tangible results.
Best Digital Marketing Communication (Videos)
This category is for an innovative strategy/campaign that has engaged the target audience with well-placed video ads. Should demonstrate: 1. Examples of viewing figures, innovative placement and overall effectiveness, 2. Other metrics that show objectives have been fulfilled.
Best Digital Payment Processor
All payment gateways, payment processors and merchant account providers which have facilitated the process of fast and secure digital payments for goods and services are eligible for application in this sub-category.
Best Digital PR Campaign
Any Digital PR campaigns that have achieved consumer engagement and increased profits. In a fast-paced industry creativity and innovation is essential to succeed.
Best Digital Start-up
This category seeks to award a company pertaining to the arena of Internet or Mobile that was started or incorporated on or after 01 September 2015 and has demonstrated commendable growth in its operations at a brisk pace and promises to make it big in the industry in near future.
Best Digital Trading Team

1) Best use of budget.

2) Imaginative execution.

3) Performance against internal and client objectives.

4) Testimonials highly recommended as part of entry

Best Digital videos creator
This Award celebrate, showcase and reward talented digital Video creators (individual / companies) that have been producing outstanding Videos and shaping our industry over the previous 12 months.
Best Discount Deals Application
Best Distributed Ledger (Block Chain) Award
The challenge is to develop scalable, efficient and high-impact decentralised solutions to social innovation challenges leveraging Distributed Ledger Technology (DLTs), such as the one used in blockchains.
Best E Commerce App
Best E Commerce Website
Best Email Marketing Campaign
Best Emerging Technology
Best Encryption Award
This category will award Encryption technology and its implementation details such as key management can result in loose ends and security vulnerabilities.
Best Global Reach
Nationwide reach is the general phenomenon and the companies having competitive edge are now establishing globally. This category is for the brands/agencies that gone global for the marketing and created a significant reach across the globe.
Best High Impact Campaign
This category allowing brands to showcase a broad range of rich media content and interactive features. Media Agencies: Demonstrate the planning and collaboration involved via the media agency, from the strategy behind the build through to collaboration with a high impact vendors and designers, through to subsequent post performance results.
Best Humanoid Robot Award
This award is for Humanoid robbots those can operate in human-crowded environments and for socially interactive humanoid robots.
Best innovated Mobile App
Any pre-emptive and innovative mobile app designed with the idea of serving the consumer &/or engaging them with an innovative concept that captivates a significant user base.
Best Insurance Tech of the Year
Any advanced insurance digital product/service that has improved the efficiency of insurance processes like comprehensive policy analysis, compensation, claim & bonus monitoring, data handling.
Best Integrated Media strategy
The best integrated media strategy created by an agency, business, or organisation will be recognised in this award. Enter if you have created a strategy that utilises both traditional media and new media channels, and demonstrates best practice, innovation and excellence in promoting, advertising, communicating or marketing a brand, product or service. Entries should be able to demonstrate the effectiveness of their strategy in delivering against the campaign KPI’s. Strategies can use a range of platforms and formats (including but not limited to online/offline advertising, search/viral/email marketing, text messaging campaigns, social media, radio, television, traditional media etc.).
Best Life Style Application
For companies to show how they bought an innovative and creative Lifestyle application across channels to achieve great results for their clients. 1. Great return on investment, 2. Ability to work in collaboration with retailers/ owners, 3. Best use of a client budget
Best Meme Marketing Campaign
This award honors those most effective and creative use of a meme by a brand, agency or organization. This could be a one off response to a news event or cultural phenomenon, any movie , drama or part of a larger marketing campaign strategy.
Best Memer of the Year
Any individual who creates most creative and engaging memes .
Best Mobile App
User interface, originality, usability, and creativity are some of the things our judges will be looking for in best mobile app of the year.
Best Mobile Bank application
Most convenient and user friendly bank app, that facilitates customers and also has a likeable views fall under this category.
Best of digital innovation and tech Junior Award (Local school and uni)
This category is open to students who demonstrate a flair for using digital technology. We’re looking for students who have produced amazing digital content, developed apps or software, or have used digital technology to produce great work as part of their studies in school or within a within a project or activity in their own time. Entries will go forward to the Junior Digital Awards.
Best Omni-Channel Campaign Management & Marketing Automation
Any brand that runs integrated marketing campaigns across multi channels through effective marketing automation successfully and engages a wide audience through its widespread media will be eligible to be entered into this category.
Best Online Celebrity
Best Online streaming
Apps, mobile sites and progressive web apps offering superior streaming services for audio & video content, including podcasts and radio; and filmed content, including music videos, news segments, television, sports, etc.
Best Prepaid Card Solution
This award will go to a retailer or company who has excelled in the field of prepaid cards, gift cards or vouchers, for use either in-store or online.
Best Quantum Computing Award
This category is to recognize recent outstanding contributions in quantum information science, especially using quantum effects to perform computational and information-management tasks that would be impossible or infeasible by purely classical means.
Best Retail and Distribution Technology
This award will emphasize leading technology in the realm of retail and distribution industry.
Best SEO Campaign
For an innovative strategy/campaign that has engaged the target audience. Should demonstrate: 1) Examples of click through, conversions and direct responses.2) Other metrics that show objectives have been fulfilled, 3) Return on investment for a client budget
Best Short form web Video < 3 MINUTES
Episodic or singular online video content up to 3 minutes in length (per video, if series) that integrates products or services on behalf of a brand.
Best SMS Marketing Campaign
Any brand that best uses SMS to market their product/service for a marketing campaign.
Best Social Media Campaign (Facebook)
For an innovative facebook campaign that has engaged the target audience. This could include display advertising, contextual data like time and activity, etc. Should demonstrate: 1) Examples of click through, conversions and direct responses. 2) Other metrics that show objectives have been fulfilled.
Best Social Media Campaign (Instagram)
For an innovative Instagram campaign that has engaged the target audience. This could include display advertising, contextual data like time and activity, etc. Should demonstrate: 1) Examples of click through, conversions and direct responses. 2) Other metrics that show objectives have been fulfilled.
Best Social Media Campaign (LinkedIn)
For an innovative Linkedin campaign that has engaged the target audience. This could include display advertising, contextual data like time and activity, etc. Should demonstrate: 1) Examples of click through, conversions and direct responses. 2) Other metrics that show objectives have been fulfilled.
Best Social Media Campaign (Snack Video)
For an innovative Snack Video campaign that has engaged the target audience. This could include display advertising, contextual data like time and activity, etc. Should demonstrate: 1) Examples of click through, conversions and direct responses. 2) Other metrics that show objectives have been fulfilled.
Best Social Media Campaign (Snapchat)
This award recognizes industry leaders putting forward the most comprehensive and effective solutions to the market – across any industry.
Best Social Media Campaign (Tik Tok)
Whether it is a platform which aims to improve productivity, user engagement, employee recruiting, physical exercise or learning, this category aims to give shine to unique, creative and innovative use of gamification.
Best Social Media Campaign (Twitter)
Jury will select and award the best-of-the-best in digital marketing for various categories like Content marketing, Social media, Data, analytics and optimisation, Search marketing, Mobile and apps marketing. This category is not for nomination it’s the jury award.
Best Social Media Campaign (Youtube)
This award recognizes industry leaders putting forward the most comprehensive and effective solutions to the market – across any industry.
Best Transport Service Online
Whether it is a platform which aims to improve productivity, user engagement, employee recruiting, physical exercise or learning, this category aims to give shine to unique, creative and innovative use of gamification.
Best use of Bots (Chatbots)
Jury will select and award the best-of-the-best in digital marketing for various categories like Content marketing, Social media, Data, analytics and optimisation, Search marketing, Mobile and apps marketing. This category is not for nomination it’s the jury award.
Best Use of Creativity/Innovation
This award recognizes industry leaders putting forward the most comprehensive and effective solutions to the market – across any industry.
Best Wearable Innovation Award
Whether it is a platform which aims to improve productivity, user engagement, employee recruiting, physical exercise or learning, this category aims to give shine to unique, creative and innovative use of gamification.
Best Web Series of the year
Jury will select and award the best-of-the-best in digital marketing for various categories like Content marketing, Social media, Data, analytics and optimisation, Search marketing, Mobile and apps marketing. This category is not for nomination it’s the jury award.
Best Web TV
This award recognizes industry leaders putting forward the most comprehensive and effective solutions to the market – across any industry.
Best Website of the Year
Whether it is a platform which aims to improve productivity, user engagement, employee recruiting, physical exercise or learning, this category aims to give shine to unique, creative and innovative use of gamification.
Cloud Computing Award
Jury will select and award the best-of-the-best in digital marketing for various categories like Content marketing, Social media, Data, analytics and optimisation, Search marketing, Mobile and apps marketing. This category is not for nomination it’s the jury award.
Digital Ambassador of the Year
This award recognizes industry leaders putting forward the most comprehensive and effective solutions to the market – across any industry.
Digital Artist of the year
Whether it is a platform which aims to improve productivity, user engagement, employee recruiting, physical exercise or learning, this category aims to give shine to unique, creative and innovative use of gamification.
Digital Leader of the Year
Jury will select and award the best-of-the-best in digital marketing for various categories like Content marketing, Social media, Data, analytics and optimisation, Search marketing, Mobile and apps marketing. This category is not for nomination it’s the jury award.
Digital Trade award
This award is for the digital trading ecosystem who can show that they offer a high value service or technology. Including Advertisers, publishers, agencies, trading desks, technology companies etc.
E Commerce Startup of the Year
Judges will evaluate the strategic approach to eCommerce,business process, technology and regulatory challenges, and results.
EdTech of The year
The EdTech Awards recognizes people in and around education for outstanding contributions in transforming education through technology to enrich the lives of learners everywhere.
Facebook Community of the Year
Award is for the most creative, original and well-executed Facebook group that drive results engage audiences in relevant and meaningful ways.
Gamification Award
Whether it is a platform which aims to improve productivity, user engagement, employee recruiting, physical exercise or learning, this category aims to give shine to unique, creative and innovative use of gamification.
Jury Award for the Best Campaign
Jury will select and award the best-of-the-best in digital marketing for various categories like Content marketing, Social media, Data, analytics and optimisation, Search marketing, Mobile and apps marketing. This category is not for nomination it’s the jury award.
Machine Learning Awards
This award recognizes industry leaders putting forward the most comprehensive and effective solutions to the market – across any industry.
Most Innovative Fintech Data Solution Provider
Any dynamic data management solution that enables users to manage, analyze, filter & integrate data to create consistent & accurate information that helps users in effective decision making.
Non-Humanoids Land Robot Awards
This award recognizes technological innovations that make a contribution towards robot-assisted solutions in the field of automation or towards the development of the Non humanoid land robbots.
Best Autonomos Transport Award
Any Digital PR campaigns that have achieved consumer engagement and increased profits. In a fast-paced industry creativity and innovation is essential to succeed.
Outstanding Contribution in Digital Industry Awards
Outstanding Contribution to the Digital Industry includes various business and government leaders, that have contributed to the overall business and entrepreneurial climate in the digital world.
PDA- Global Digital Awards
This category honours outstanding Digital work/Innovation out side Pakistan.
Responsive Retailer
This Award offers most responsive retail organisations to showcase their innovation and creativity within their business.
Snapchatter of the Year
Pakistan Digital awards will honor creators who either themselves or with their content represent the changing face of this country and create interesting, informative and entertaining snaps.
Social Media Influencer Communications
The award goes to the influencer outreach campaign/project that proves its strategic and effective use of digital media and communication while also considering how they attained authenticity and credibility.
Startup of the Year
This award is to promote research and development for the commercialization of ariel and underwater robots. Those robots that have provided outstanding services in the past year are eligible for the award.
Stationary Robots Award
This award is to identify a company which made an innovative commercial product using Robotics and Automation Science and Technology. Companies which make innovative commercial products using Robotics and Automation Science and Technology are eligible. The commercial products must have been commercialized within two years from the nomination due date. Examples of appropriate products include home appliances, vehicles, houses, robots, and any other commercially available products that use robotics and automation technology. Factors to be considered are: The significance of the innovation, creativity, technical merits, originality, and potential impact in the field of the product.
Tik Toker of the Year
TikTok is a platform where creators can truly be creative. Through dancing, lip-syncing, sketch comedy, fashion tips and more. The one with more followers and interactive creative content will be awarded.
User and entity big data analytics awards
This Award is specifically focused on recognising teams & end user organisations that are doing groundbreaking work to deliver business outcomes using Data Analytics, technologies & techniques.
Generative AI Innovator of the Year

This award goes to the company that has pushed the boundaries of generative AI the furthest in the past year and demonstrated the most innovative use of the technology.

Best Enterprise Implementation of Generative AI

This award highlights the top enterprise company that has implemented generative AI technology in a truly transformative way. to solve key business challenges, improve productivity, enhance customer experiences and give clients competitive advantage.

Most Promising Generative AI Startup

This award goes to the most promising startup that has developed an innovative generative AI application and demonstrated high growth potential.

Generative AI Visionary

This award honors an individual who has made significant contributions to the field of generative AI through their thought leadership, research, or work building foundational technologies.

Best Use of Generative AI in Content Creation

The “Best Use of Generative AI in Content Creation” award recognizes innovative use of generative AI for producing content across various media, emphasizing creativity, audience engagement, and ethical practices. It celebrates the integration of AI with human creativity to expand content creation possibilities. The focus is on originality, effectiveness, and responsible AI use.

Best AI Data Management Solution

The “Best AI Data Management Solution” award spotlights outstanding solutions in organizing, securing, and analyzing data using AI, aimed at enhancing business intelligence and operational efficiency. It honors innovations that offer significant improvements in data accessibility, integrity, and insights generation. The category values advancements in making data management more efficient, secure, and user-friendly through AI integration.

Young Digital Entrepreneur
This category will recognise an individual under the age of 25 who has made an impact on the digital media. Those young entrepreneurs making themselves differentiated among others through their work and innovative ideas fall under this category.
Youtuber of the Year Award
The YouTuber of the Year Award honors those who have had notable years of growth and success on YouTube in 2019. Whether they wrote a book, vlogged their every movement, taught how to contour or took us around the world with them.
Best Use of AI for Game Development

The “Best Use of AI for Game Development” award highlights exceptional integration of AI technologies to enhance game design, development, and player experiences. It recognizes innovations that improve game mechanics, realism, and interactive storytelling. This category values contributions that push the boundaries of creativity and technical excellence in gaming through AI.

Digital Artist of the year
An artist  with an excellent work on digital in any form of creative, solo or with an organization, or done any exhibition. 
Best Ecommerce logistic solution provider

This awards recognise the most impressive achievements throughout the logistics industry over the last 12 months. Judges will evaluate the Successful Diversification in Multiple Ecom Logistics segments & related Activities, and Customer Satisfaction with consistent patronage.

Best Use of AI for Game Development

The “Best Use of AI for Game Development” award highlights exceptional integration of AI technologies to enhance game design, development, and player experiences. It recognizes innovations that improve game mechanics, realism, and interactive storytelling. This category values contributions that push the boundaries of creativity and technical excellence in gaming through AI.

Best Autonomous Transport Award

Anyone who will demonstrate
consistent, reliable, high-performance robot
operation during autonomously managed
actions. Evaluation is based on the robot’s
ability to sense its surroundings, position itself
or onboard mechanisms appropriately, and
execute tasks.

 

Best Ecommerce logistic solution provider

This awards recognise the most impressive achievements throughout the logistics industry over the last 12 months. Judges will evaluate the Successful Diversification in Multiple Ecom Logistics segments & related Activities, and Customer Satisfaction with consistent patronage.

Best Payment Technology/Solution Provider
This award will recognize a technology/payment solution provider who has excelled in its field, implementing innovative cards or payments technology or payments solution into organizations during the past year and has led to an improvement in the overall efficiency of a company’s operations
The Digital Artist Award

Category at digital awards celebrates the creativity and innovation of artists who utilize digital technology as their primary medium. This accolade acknowledges individuals or collectives that have pushed the boundaries of digital art, blending techniques such as 3D modeling, digital painting, computer-generated imagery, and more to create captivating works that resonate with audiences and critique or celebrate digital culture

Digital Advertiser of the year

This category recognises the most creative and comprehensive use of digital advertising across all content from all business sectors.

Best Digital OOH Campaign

This category recognises the most creative and innovative digital out-of-home campaign that utilised the OOH medium, including, but not limited to, billboards, transit media, outdoor sites or any other digital medium formats.

 

PARTICIPATION INFO:

Pakistan Digital Awards is an independent and free of influence platform. The Judges will consider the structure, presentation and clarity of each entry. Campaigns from 1st Jan, 2023 to 10th Jan, 2024 will be eligible for submission.

CAMPAIGN AWARDS:

Each entry must include information under the following headings:

  • Objectives & budget
  • Target audience & strategy
  • Creativity & implementation
  • Results & evaluation
  • Campaign links for judging process
  • Detail about the team involved in campaign
  • Why do you think your entry should win?
  • Campaign links for judging process

DIGITAL APPLICATION/SOFTWARE AWARD:

Each entry must include information under the following headings:

  • Overview of Innovation/Platform
  • Total Budget 
  • Implementation and Result
  • Number of active downloads
  • how the product solving the customer problem.
  • Detail about the team involved in Production.
  • Why do you think your Product should win.
  • Demonstration of digital tool/software in terms of video or online

COMPANY / INDIVIDUAL AWARDS:

Each entry must include information under the following headings:

  • Details of the team/agency
  • Agency/individual objectives
  • Recent work example(s)
  • Recent Achievements
  • Challanges and how these were overcome
  • Why do you think your entry should win

CONFIDENTIALITY:

All Material will remain Confidential to The Judges. Winning case studies may be used in post-event materials to promote best practice and permission will be sought from entrants before publishing these.

DISCLAIMER

Awards results are entirely based on participation in competition, therefore, if any company or individual pressurizes or influences, the jury or the management; will be blacklisted on Pakistan Digital Awards.

PDA is not responsible for an type of registeration or any vendor form after dealine. Participants make sure that all the possible procedure will be completed before deadline or they will have to face panelty in terms of number deduction.

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