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PAKISTAN DIGITAL AWARDS

PAKISTAN DIGITAL AWARDS CATEGORIES

Any app or web-based application that uses a website as the interface or business model that can be changed according to shifting market demands.

Work that merges the real-world environment with digital imagery and interfaces, using filters, QR codes, lenses, and/or other technologies.

Any network of device such as vehicles, and home appliances that contain electronics, software, sensors, actuators, and connectivity which allows these things to connect, interact and exchange data.

A fixed-term, cohort-based, mentorship-driven program that helps and empowers entrepreneurs in the digital space to foster the growth of their innovative companies by providing tools, resources, connections, knowledge, and expertise.

This award is to promote research and development for the commercialization of aerial and underwater robots. Those robots that have provided outstanding services in the past year are eligible for the award.

Animated video content that integrates products or services on behalf of a brand in order to convey a marketing message in an entertaining way.

Anyone who will demonstrat consistent, reliable, high-performance robot operation during autonomously managed actions. Evaluation is based on the robot’s ability to sense its surroundings, position itself or onboard mechanisms appropriately, and execute tasks.

This award aims to recognise excellence, innovation and the use of IT in banking and financial services. A bank or financial institution that is striving for innovation and professional contribution to the industry’s betterment with intelligent use of technology is eligible to be awarded under this category.

The greatest development over the last year based on growth, innovation and impact by developing digital solutions, methods and/ or products that target life sciences and agricultural development.

This category is for those, Who have written blogs actively and has earned more than others during the last 2 years. Should have Design, Audience, Mission, Copywriting, Interactivity, Use of technology, Innovation, Content.

Any remarkable service which provides facilities pertaining to utility and/or entertainment needs of the users including graphics, information, assistance, open-source data, music, video, social media, m-commerce, messaging, mailing, data-storing, GPS/location tracking and etc through cross-platform forums, mobile-based browsers, applications and/or portals.

This award will honor a creative content creator or a company companies that go above and beyond to create great content and has made an important and positive impact on the community through any content.

Content Marketing targets audiences with information, advice and entertainment in order to acquire customers and to strengthen a brand. For this strategy, news, videos, e-books, case studies, photo journals and many more digital tools may be applied. The winner in this category has conducted a strategically structured concept that focused on communicating with customers and prospects.

This category deals with the Corporate Social Responsibility activity done by PR agency for the brand/corporate entity or government. innovative CSR campaigns that show promise as well as are an indicator of the evolution of social media. The social value of ‘like/share’ and the power of the social network have been put to clever use.

Its the Jury award for the Agency which scores more than the rest of its competition based on the average score (in percentage), quality of entries and number of entries (Quantum of work done) across all categories mentioned above.

Any technology, product or service that offers application programming interface solutions that enhances the business opportunities of brands to the most level, will be eligible to be awarded under this category.

In this category the stand-out case of a successfully-run campaign that represents extraordinary planning, execution and a thorough evaluation that managed to exceed the campaign’s objectives and applied authentic and transparent communication.

This category is for the smaller digital campaigns that have a vast and strong online presence with small budgets. A budget which is not in millions.

This category aims to highlight the best digital channels on the market. This regularly updated channel can be a blog, a podcast, a video channel or a online magazine. The winner will have high quality content as well as good awareness of and reach with their audience.

This award recognises the group of individuals who have provided interactive and friendly customer service through face-to-face and different touch points to create excellent customer experience. In addition, service encounter, service culture, team spirit, product knowledge, and customer service best practices will be taken into consideration.

This award is for a technology vendor that best exemplifies innovation in the technologies that support any or all of the following areas: Big Data, Business Analytics, Business Collaboration, Cloud Computing, Internet of Things, Machine Learning, Mobile Technology, Social Media or Wearable Computing.

This category is for an innovative strategy/campaign that has engaged the target audience with well-placed video ads. Should demonstrate: 1. Examples of viewing figures, innovative placement and overall effectiveness, 2. Other metrics that show objectives have been fulfilled.

This category deals with the agencies or brand having digital teams that work throughout the year and produces exceptional work in digital media Should demonstrate: 1) Great relationships internally and externally, the ability to go the extra mile and flexibility and efficiency. 2) Testimonials highly recommended as part of entry.

All payment gateways, payment processors and merchant account providers which have facilitated the process of fast and secure digital payments for goods and services are eligible for application in this sub-category.

This category seeks to award a company pertaining to the arena of Internet or Mobile that was started or incorporated on or after 01 September 2018 and has demonstrated commendable growth in its operations at a brisk pace and promises to make it big in the industry in near future.

This category is for the best trading team in the industry. Wherever you are placed within the media of your industry. 1) Evidence of excellent audience targeting, 2) Deep data analysis, 3) High levels of integration with other partners and consistency of service, 4) Excellence in delivering ROI, 5) Testimonials highly recommended as part of entry.

This Award celebrate, showcase and reward talented digital Video creators (individual / companies) that have been producing outstanding Videos and shaping our industry over the previous 12 months.

For companies to show how they bought an innovative and creative Application across channels to achieve great results for their clients on discount deals. 1. Great return on investment, 2. Ability to work in collaboration with retailers/ owners, 3. Best use of a client budget.

The challenge is to develop scalable, efficient and high-impact decentralised solutions to social innovation challenges leveraging Distributed Ledger Technology (DLTs), such as the one used in blockchains.

This category deals with the best e-commerce solution provided to customer, consumers through creativity, innovation and user friendly. Should be attractive but also useful and evidence of interactivity will be expected. Apps with either a consumer or a commercial focus can be considered and the winner should be able to demonstrate strong take-up in its target market.

This award recognizes the most impressive achievements throughout the logistics industry over the last 12 months. Judges will evaluate the Successful Diversification in Multiple E-commerce Logistics segments & related Activities, and Customer Satisfaction with consistent patronage.

A company or organisation that can show itself to be a true vanguard of digital commerce. This could range from an online based retail business for customer, consumers through creativity, innovation and user friendly.

Email marketing is the best and conventional way to promote business, ideas, and products. This category deals with the best email marketing done by the companies, brand and agency.

Technology is changing day by day and each day a new tech is coming. Emerging technology category deals in all new and innovative software or Application hit our market this year.

This category will award Encryption technology and its implementation details such as key management can result in loose ends and security vulnerabilities.

Nationwide reach is the general phenomenon and the companies having competitive edge are now establishing globally. This category is for the brands/agencies that gone global for the marketing and created a significant reach across the globe.

High impact adverts celebrate bold and engaging creative, allowing brands to showcase a broad range of rich media content and interactive features. Media Agencies: Demonstrate the planning and collaboration involved via the media agency, from the strategy behind the build through to collaboration with a high impact vendors and designers, through to subsequent post performance results.

This award is for Humanoid robbots those can operate in human-crowded environments and for socially interactive humanoid robots.

Any pre-emptive and innovative mobile app designed with the idea of serving the consumer &/or engaging them with an innovative concept that captivates a significant user base.

Any advanced insurance digital product/service that has improved the efficiency of insurance processes like comprehensive policy analysis, compensation, claim & bonus monitoring, data handling.

The best integrated media strategy created by an agency, business, or organization will be recognized in this award. Enter if you have created a strategy that utilizes both traditional media and new media channels, and demonstrates best practice, innovation and excellence in promoting, advertising, communicating or marketing a brand, product or service. Entries should be able to demonstrate the effectiveness of their strategy in delivering against the campaign KPI’s. Strategies can use a range of platforms and formats (including but not limited to online/offline advertising, search/viral/email marketing, text messaging campaigns, social media, radio, television, traditional media etc.)

For companies to show how they bought an innovative and creative Lifestyle application across channels to achieve great results for their clients. 1. Great return on investment, 2. Ability to work in collaboration with retailers/ owners, 3. Best use of a client budget.

This award honors those most effective and creative use of a meme by a brand, agency or organization. This could be a one off response to a news event or cultural phenomenon, any movie , drama or part of a larger marketing campaign strategy.

Any idnividual who creates most creative and engaging memes .

User interface, originality, usability, and creativity are some of the things our judges will be looking for in best mobile app of the year.

Most convenient and user friendly bank app, that facilitates customers and also has a likeable views fall under this category.

This category is open to students who demonstrate a flair for using digital technology. We’re looking for students who have produced amazing digital content, developed apps or software, or have used digital technology to produce great work as part of their studies in school or within a within a project or activity in their own time. Entries will go forward to the Junior Digital Awards.

Any brand that runs integrated marketing campaigns across multi channels through effective marketing automation successfully and engages a wide audience through its widespread media will be eligible to be entered into this category.

This category is for those having aspiring personalities and created a difference.

Apps, mobile sites and progressive web apps offering superior streaming services for audio & video content, including podcasts and radio; and filmed content, including music videos, news segments, television, sports, etc.

This award will recognize a technology/payment solution provider who has excelled in its field, implementing innovative cards or payments technology or payments solution into organizations during the past year and has led to an improvement in the overall efficiency of a company's operations.

This award will go to a retailer or company who has excelled in the field of prepaid cards, gift cards or vouchers, for use either in-store or online.

This category is to recognize recent outstanding contributions in quantum information science, especially using quantum effects to perform computational and information-management tasks that would be impossible or infeasible by purely classical means.

For an innovative strategy/campaign that has engaged the target audience. Should demonstrate: 1) Examples of click through, conversions and direct responses.2) Other metrics that show objectives have been fulfilled, 3) Return on investment for a client budget.

Episodic or singular online video content up to 3 minutes in length (per video, if series) that integrates products or services on behalf of a brand.

Any brand that best uses SMS to market their product/service for a marketing campaign.

For an innovative facebook campaign that has engaged the target audience. This could include display advertising, contextual data like time and activity, etc. Should demonstrate: 1) Examples of click through, conversions and direct responses. 2) Other metrics that show objectives have been fulfilled.

For an innovative Instagram campaign that has engaged the target audience. This could include display advertising, contextual data like time and activity, etc. Should demonstrate: 1) Examples of click through, conversions and direct responses. 2) Other metrics that show objectives have been fulfilled.

For an innovative Linkedin campaign that has engaged the target audience. This could include display advertising, contextual data like time and activity, etc. Should demonstrate: 1) Examples of click through, conversions and direct responses. 2) Other metrics that show objectives have been fulfilled.

For an innovative Snapchat campaign that has engaged the target audience. This could include display advertising, contextual data like time and activity, etc. Should demonstrate: 1) Examples of click through, conversions and direct responses. 2) Other metrics that show objectives have been fulfilled.

For an innovative TikTok campaign that has engaged the target audience. This could include display advertising, contextual data like time and activity, etc. Should demonstrate: 1) Examples of click through, conversions and direct responses. 2) Other metrics that show objectives have been fulfilled.

For an innovative Twitter campaign that has engaged the target audience. This could include display advertising, contextual data like time and activity, etc. Should demonstrate: 1) Examples of click through, conversions and direct responses. 2) Other metrics that show objectives have been fulfilled.

This category is for those who provides best transport online service.

This award recognizes companies that are using chatbots on social and digital platforms to enhance their customer experience.

We want to reward the most creative use of technology. Should demonstrate: 1. Imaginative use of data, 2. Excellence in creative executions across platforms, 3. Innovative use of technology.

Any wearable product that has offered a high level of innovation, performance and service within its prescribed offerings & beyond will be eligible to be awarded under this category.

The Web Series stand out from the rest as bringing something new in terms of creativity, content, message, or quality. It must have brand integration.

This category deals with the web tv or online TV channel having a strong viewership and audience value.

This is to recognize the talent and effort of the best developers, designers and web agencies in the world.

The Cloud computing Awards is for organizations to gain recognition for their cloud-based offerings.

This category is for an individual, company or organisation that is leading the way in digital application and development and helping inspire others on the community. The winner will be focused on making the region a great place for start-ups and tech firms to work, and tirelessly promote it to external organisations.

An artist with an excellent work on digital in any form of creative, solo or with an organization, or done any exhibition.

The award will recognize the importance of Leadership in driving forward digital transformation in any company.

This award is for the digital media/trading ecosystem who can show that they offer a high value service or technology. Including Advertisers, publishers, agencies, trading desks, technology companies etc.

Judges will evaluate the strategic approach to E-Commerce, business process, technology and regulatory challenges, and results.

Award is for the most creative, original and well-executed Facebook group that drive results engage audiences in relevant and meaningful ways.

Whether it is a platform which aims to improve productivity, user engagement, employee recruiting, physical exercise or learning, this category aims to give shine to unique, creative and innovative use of gamification.

Jury will select and award the best-of-the-best in digital marketing for various categories like Content marketing, Social media, Data, analytics and optimisation, Search marketing, Mobile and apps marketing. This category is not for nomination it’s the jury award.

This award recognizes industry leaders putting forward the most comprehensive and effective solutions to the market – across any industry.

Any dynamic data management solution that enables users to manage, analyze, filter & integrate data to create consistent & accurate information that helps users in effective decision making.

This award recognizes technological innovations that make a contribution towards robot-assisted solutions in the field of automation or towards the development of the Non humanoid land robbots.

Outstanding Contribution to the Digital Industry includes various business and government leaders, that have contributed to the overall business and entrepreneurial climate in the digital world.

This category honours outstanding Digital work/Innovation out side Pakistan.

This Award offers most responsive retail organisations to showcase their innovation and creativity within their business.

Pakistan Digital awards will honor creators who either themselves or with their content represent the changing face of this country and create interesting, informative and entertaining snaps.

The award goes to the influencer outreach campaign/project that proves its strategic and effective use of digital media and communication while also considering how they attained authenticity and credibility.

Any startup which Developing innovative technological solutions to facilitate seamless b2b and b2c business through the internet.

This award is to identify a company which made an innovative commercial product using Robotics and Automation Science and Technology. Companies which make innovative commercial products using Robotics and Automation Science and Technology are eligible. The commercial products must have been commercialized within two years from the nomination due date. Examples of appropriate products include home appliances, vehicles, houses, robots, and any other commercially available products that use robotics and automation technology. Factors to be considered are: The significance of the innovation, creativity, technical merits, originality, and potential impact in the field of the product.

TikTok is a platform where creators can truly be creative. Through dancing, lip-syncing, sketch comedy, fashion tips and more. The one with more followers and interactive creative content will be awarded.

This Award is specifically focused on recognizing teams & end user organizations that are doing groundbreaking work to deliver business outcomes using Data Analytics, technologies & techniques.

This category will recognise an individual under the age of 25 who has made an impact on the digital media. Those young entrepreneurs making themselves differentiated among others through their work and innovative ideas fall under this category.

The YouTuber of the Year Award honors those who have had notable years of growth and success on YouTube in 2019. Whether they wrote a book, vlogged their every movement, taught how to contour or took us around the world with them.