DIGITAL AWARDS
CATEGORIES

App & Web Enabled Market Awards

...

Augmented & Virtual Reality Award

Work that merges the real-world environment with digital imagery and interfaces, using filters, QR codes, lenses, and/or other technologies.

Best (IOT) Internet Of Thing Award

Any network of device such as vehicles, and home appliances that contain electronics, software, sensors, actuators, and connectivity which allows these things to connect, interact and exchange data.

Best Aerial & Underwater Robots Award

...

Best Animation Of The Year

Animated video content that integrates products or services on behalf of a brand in order to convey a marketing message in an entertaining way.

Best Autonomous Transport Award

Anyone who will demonstrat consistent, reliable, high-performance robot operation during autonomously managed actions. Evaluation is based on the robot’s ability to sense its surroundings, position itself or onboard mechanisms appropriately, and execute tasks.

Best Banking Tech Of The Year

This award aims to recognise excellence, innovation and the use of IT in banking and financial services. A bank or financial institution that is striving for innovation and professional contribution to the industry’s betterment with intelligent use of technology is eligible to be awarded under this category.

Best Bio Technology Award

The greatest development over the last year based on growth, innovation and impact by developing digital solutions, methods and/ or products that target life sciences and agricultural development.

Best Blogger Of The Year: Business / Entertainment

This category is for those, Who have written blogs actively and has earned more than others during the last 2 years. Should have Design, Audience, Mission, Copywriting, Interactivity, Use of technology, Innovation, Content.

Best Consumer Mobile Service

Any remarkable service which provides facilities pertaining to utility and/or entertainment needs of the users including graphics, information, assistance, open-source data, music, video, social media, m-commerce, messaging, mailing, data-storing, GPS/location tracking and etc through cross-platform forums, mobile-based browsers, applications and/or portals.

Best Content Marketing Award

Content Marketing targets audiences with information, advice and entertainment in order to acquire customers and to strengthen a brand. For this strategy, news, videos, e-books, case studies, photo journals and many more digital tools may be applied. The winner in this category has conducted a strategically structured concept that focused on communicating with customers and prospects.

Best CSR Campaign

This category deals with the Corporate Social Responsibility activity done by PR agency for the brand/corporate entity or government. innovative CSR campaigns that show promise as well as are an indicator of the evolution of social media. The social value of ‘like/share’ and the power of the social network have been put to clever use.

Best Digital Agency Of The Year

The objective of this category is to give award to an Agency which scores more than the rest of its competition based on the average score (in percentage), quality of entries and number of entries (Quantum of work done) across all categories mentioned above.

Best Digital API

Any technology, product or service that offers application programming interface solutions that enhances the business opportunities of brands to the most level, will be eligible to be awarded under this category.

Best Digital Campaign

In this category the stand-out case of a successfully-run campaign that represents extraordinary planning, execution and a thorough evaluation that managed to exceed the campaign’s objectives and applied authentic and transparent communication.

Best Digital Campaign Of The Year (Small Budget)

This category is for the smaller digital campaigns that have a vast and strong online presence with small budgets. A budget which is not in millions.

Best Digital Channel (Blog, Podcast, Video Channel, Magazine)

This category aims to highlight the best digital channels on the market. This regularly updated channel can be a blog, a podcast, a video channel or a online magazine. The winner will have high quality content as well as good awareness of and reach with their audience.

Best Digital Innovation

This award is for a technology vendor that best exemplifies innovation in the technologies that support any or all of the following areas: Big Data, Business Analytics, Business Collaboration, Cloud Computing, Internet of Things, Machine Learning, Mobile Technology, Social Media or Wearable Computing.

Best Digital Marketing Communication (Videos)

This category is for an innovative strategy/campaign that has engaged the target audience with well-placed video ads. Should demonstrate: 1. Examples of viewing figures, innovative placement and overall effectiveness, 2. Other metrics that show objectives have been fulfilled.

Best Digital Media Team

This category deals with the agencies or brand having digital teams that work throughout the year and produces exceptional work in digital media Should demonstrate: 1) Great relationships internally and externally, the ability to go the extra mile and flexibility and efficiency. 2) Testimonials highly recommended as part of entry.

Best Digital Payment Processor

All payment gateways, payment processors and merchant account providers which have facilitated the process of fast and secure digital payments for goods and services are eligible for application in this sub-category.

Best Digital Start-Up

This category seeks to award a company pertaining to the arena of Internet or Mobile that was started or incorporated on or after 01 September 2015 and has demonstrated commendable growth in its operations at a brisk pace and promises to make it big in the industry in near future.

Best Digital Trading Team

This category is for the best trading team in the industry. Wherever you are placed within the media of your industry. 1) Evidence of excellent audience targeting, 2) Deep data analysis, 3) High levels of integration with other partners and consistency of service, 4) Excellence in delivering ROI, 5) Testimonials highly recommended as part of entry.

Best Digital Videos Creator

...

Best Discount Deals Application

For companies to show how they bought an innovative and creative Application across channels to achieve great results for their clients on discount deals. 1. Great return on investment, 2. Ability to work in collaboration with retailers/ owners, 3. Best use of a client budget.

Best Distributed Ledger (Block Chain) Award

The challenge is to develop scalable, efficient and high-impact decentralised solutions to social innovation challenges leveraging Distributed Ledger Technology (DLTs), such as the one used in blockchains.

Best E-Commerce App

This category deals with the best e-commerce solution provided to customer, consumers through creativity, innovation and user friendly. Should be attractive but also useful and evidence of interactivity will be expected. Apps with either a consumer or a commercial focus can be considered and the winner should be able to demonstrate strong take-up in its target market.

Best E-Commerce Website

A company or organisation that can show itself to be a true vanguard of digital commerce. This could range from an online based retail business for customer, consumers through creativity, innovation and user friendly.

Best Email Marketing Campaign

Email marketing is the best and conventional way to promote business, ideas, and products. This category deals with the best email marketing done by the companies, brand and agency.

Best Emerging Technology

Technology is changing day by day and each day a new tech is coming. Emerging technology category deals in all new and innovative software or Application hit our market this year.

Best Encryption Award

...

Best Global Reach

Nationwide reach is the general phenomenon and the companies having competitive edge are now establishing globally. This category is for the brands/agencies that gone global for the marketing and created a significant reach across the globe.

Best High Impact Campaign

High impact adverts celebrate bold and engaging creative, allowing brands to showcase a broad range of rich media content and interactive features. Media Agencies: Demonstrate the planning and collaboration involved via the media agency, from the strategy behind the build through to collaboration with a high impact vendors and designers, through to subsequent post performance results.

Best Humanoid Robot Award

...

Best Innovated Mobile App

Any pre-emptive and innovative mobile app designed with the idea of serving the consumer &/or engaging them with an innovative concept that captivates a significant user base.

Best Insurance Tech Of The Year

Any advanced insurance digital product/service that has improved the efficiency of insurance processes like comprehensive policy analysis, compensation, claim & bonus monitoring, data handling.

Best Integrated Media Strategy

The best integrated media strategy created by an agency, business, or organization will be recognized in this award. Enter if you have created a strategy that utilizes both traditional media and new media channels, and demonstrates best practice, innovation and excellence in promoting, advertising, communicating or marketing a brand, product or service. Entries should be able to demonstrate the effectiveness of their strategy in delivering against the campaign KPI’s. Strategies can use a range of platforms and formats (including but not limited to online/offline advertising, search/viral/email marketing, text messaging campaigns, social media, radio, television, traditional media etc.)

Best Life Style Application

For companies to show how they bought an innovative and creative Lifestyle application across channels to achieve great results for their clients. 1. Great return on investment, 2. Ability to work in collaboration with retailers/ owners, 3. Best use of a client budget.

Best Mobile Bank Application

Most convenient and user friendly bank app, that facilitates customers and also has a likeable views fall under this category.

Best Of Digital Innovation & Tech Junior Award (Local School & Uni)

...

Best Omni-Channel Campaign Management ∓ Marketing Automation

Any brand that runs integrated marketing campaigns across multi channels through effective marketing automation successfully and engages a wide audience through its widespread media will be eligible to be entered into this category.

Best Online Celebrity

This category is for those having aspiring personalities and created a difference.

Best Online Streaming

Apps, mobile sites and progressive web apps offering superior streaming services for audio & video content, including podcasts and radio; and filmed content, including music videos, news segments, television, sports, etc.

Best Payment Technology/Solution Provider

This award will recognize a technology/payment solution provider who has excelled in its field, implementing innovative cards or payments technology or payments solution into organizations during the past year and has led to an improvement in the overall efficiency of a company's operations.

Best Prepaid Card Solution

This award will go to a retailer or company who has excelled in the field of prepaid cards, gift cards or vouchers, for use either in-store or online.

Best Quantum Computing Award

...

Best SEO Campaign

For an innovative strategy/campaign that has engaged the target audience. Should demonstrate: 1) Examples of click through, conversions and direct responses.2) Other metrics that show objectives have been fulfilled, 3) Return on investment for a client budget.

Best Short Form Web Video (3 MINUTES)

Episodic or singular online video content up to 3 minutes in length (per video, if series) that integrates products or services on behalf of a brand.

Best SMS Marketing Campaign

Any brand that best uses SMS to market their product/service for a marketing campaign.

Best Social Media Campaign (Facebook)

For an innovative facebook campaign that has engaged the target audience. This could include display advertising, contextual data like time and activity, etc. Should demonstrate: 1) Examples of click through, conversions and direct responses. 2) Other metrics that show objectives have been fulfilled.

Best Social Media Campaign (Instagram)

For an innovative Instagram campaign that has engaged the target audience. This could include display advertising, contextual data like time and activity, etc. Should demonstrate: 1) Examples of click through, conversions and direct responses. 2) Other metrics that show objectives have been fulfilled.

Best Social Media Campaign (Linkedin)

For an innovative Linkedin campaign that has engaged the target audience. This could include display advertising, contextual data like time and activity, etc. Should demonstrate: 1) Examples of click through, conversions and direct responses. 2) Other metrics that show objectives have been fulfilled.

Best Social Media Campaign (Snapchat)

For an innovative Snapchat campaign that has engaged the target audience. This could include display advertising, contextual data like time and activity, etc. Should demonstrate: 1) Examples of click through, conversions and direct responses. 2) Other metrics that show objectives have been fulfilled.

Best Social Media Campaign (Twitter)

For an innovative Twitter campaign that has engaged the target audience. This could include display advertising, contextual data like time and activity, etc. Should demonstrate: 1) Examples of click through, conversions and direct responses. 2) Other metrics that show objectives have been fulfilled.

Best Transport Service Online

This category is for those who provides best transport online service.

Best Use Of Bots (Chatbots)

This award recognizes companies that are using chatbots on social and digital platforms to enhance their customer experience.

Best Use Of Creativity/Innovation

We want to reward the most creative use of technology. Should demonstrate: 1. Imaginative use of data, 2. Excellence in creative executions across platforms, 3. Innovative use of technology.

Best Wearable Innovation Award

Any wearable product that has offered a high level of innovation, performance and service within its prescribed offerings & beyond will be eligible to be awarded under this category.

Best Web TV

This category deals with the web tv or online TV channel having a strong viewership and audience value.

Best Website Of The Year

This is to recognize the talent and effort of the best developers, designers and web agencies in the world.

Cloud Computing Award

The Cloud computing Awards is for organizations to gain recognition for their cloud-based offerings.

Digital Ambassador Of The Year

This category is for an individual, company or organisation that is leading the way in digital application and development and helping inspire others on the community. The winner will be focused on making the region a great place for start-ups and tech firms to work, and tirelessly promote it to external organisations.

Digital Trade Award

...

Gamification Award

Whether it is a platform which aims to improve productivity, user engagement, employee recruiting, physical exercise or learning, this category aims to give shine to unique, creative and innovative use of gamification.

Jury Award For The Best Campaign

...

Machine Learning Awards

This award recognizes industry leaders putting forward the most comprehensive and effective solutions to the market – across any industry.

PDA: Global Digital Award

This category honours outstanding Digital work/Innovation out side Pakistan.

Most Innovative Fintech Data Solution Provider

Any dynamic data management solution that enables users to manage, analyze, filter & integrate data to create consistent & accurate information that helps users in effective decision making.

Non-Humanoids Land Robot Awards

...

Outstanding Contribution In Digital Industry Awards

Outstanding Contribution to the Digital Industry includes various business and government leaders, that have contributed to the overall business and entrepreneurial climate in the digital world.

Responsive Retailer

This Award offers most responsive retail organisations to showcase their innovation and creativity within their business.

Social Media Influencer Communications

The award goes to the influencer outreach campaign/project that proves its strategic and effective use of digital media and communication while also considering how they attained authenticity and credibility.

Stationary Robots Award

...

User And Entity Big Data Analytics Awards

...

Young Digital Entrepreneur

This category will recognise an individual under the age of 25 who has made an impact on the digital media. Those young entrepreneurs making themselves differentiated among others through their work and innovative ideas fall under this category.

PARTICIPATION INFO

The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in the campaign award categories. They will also consider the structure, presentation and clarity of each entry. Entries should not exceed 1000 words in total. Any entries that do not include information under all of these headings will be marked down.

CAMPAIGN AWARDS

Each entry must include information under the following headings:

  • Objectives & budget
  • Target audience & strategy
  • Creativity & implementation
  • Results & evaluation
  • Why you think your entry should win

DIGITAL APPLICATION / SOFTWARE AWARD

Each entry must include information under the following headings

  • Total Budget
  • Overview of the innovation / software
  • Why you think your product should win

Please do ensure your entry or supporting material includes a demonstration of the digital tool / software either in the form of a video or online.

TEAM / AGENCY AWARD

Each entry must include information under the following headings:

  • Details of the team / agency
  • Agency / individual objectives
  • Recent work example(s)
  • Recent achievements
  • Challenges and how these were overcome
  • Why you think your entry should win

CONFIDENTIALITY

All Material will remain Confidential to The Judges. Winning case studies may be used in post-event materials to promote best practice and permission will be sought from entrants before publishing these.

SIGNUP FOR UPDATES

Sign up for email updates and receive news about happening in Pakistan digi awards.